This Week's Serious Turn in Mood

The mood pattern for the U.S. this week shows a serious event is likely.  Usually this pattern will show up when there is a mass violence event or when someone important dies.  However, when doing a geographic analysis, I could not find a specific location for such an event, making this type of occurrence unlikely (at least in the U.S.).  Two primary large concentrations of mood components showed up on the map.  The first one is serious, deadly, or destructive in the N NW U.S.  By itself in a week like this, I might be concerned about some crazy huge event like the super-volcano erupting.  It is 2020 after all.  Even so, I have to consider that an unlikely event to suddenly occur without warning.  Given the context, it's possible that a new concern with Covid-19 outbreaks could occur in that region.  The second shows up off the SW coast.  Normally, this would be disregarded and left off a "finished product" map.  The primary conclusion of what this week's serious event alert is referring to is actually the combination of the two of them.  "Serious, deadly, destructive" + "hot."  The location would be found in between the two.  I think this week's serious event is most likely the record breaking heat wave that is currently scorching the Western and Southwestern U.S.  For those without AC or who have to work outside, this is a potentially deadly situation and care must be taken.  If something more than the heat wave turns up, we'll hear about it.  However, I'm not going to anticipate anything further than that.  Keep cool!

Dr. Cari Bourette is an analyst at, where she provides her proprietary market mood analysis in our flagship service, "Avi's Market Alerts."